In 2001, an infomercial aired featuring the "countdown to the XWF".
Gene Okerlund hosts a show packed with special guests and profiles. Special guests include Hacksaw Jim Duggan hanging out with Willie Nelson, Gene Simmons reintroducing his KISS Demon, Alice Cooper talks about the promotion not being for primmadonnas, Jimmy Hart, Emory Hale, The Nasty Boys, The Legion of Doom, and more are all featured in this "countdown" special. This is cool, but short. So, naturally the price reflects it.