Posted By Caroline Walsh on 04/19/17
WWE announced, via press release, that they have appointed Sheetesh Srivastava as vice president and general manager of WWE India. Srivastava will lead WWE’s strategic business initiatives and day-to-day operations in India and work with partners across all of WWE’s lines of business, including television, live events, marketing, sponsorship, new media, licensing and merchandising. Srivastava comes to WWE from The Walt Disney Company in India, where he most recently led business development for Disney Media Networks, overseeing branded content creation, distribution, marketing and syndication. WWE EVP (international) Ed Wells had the following to say about the signing…
“India is key to the global growth of WWE, and we are confident Sheetesh will successfully help develop our brand and business in this critically important country. WWE is committed to expanding its presence in India, and we are pleased to welcome Sheetesh to further our efforts in the market.”
India is WWE’s single-largest regional contribution to the brand’s social media community of 750 million followers globally. To increase engagement with fans in India, WWE recently launched WWEShop.in, the company’s first-ever local e-commerce experience in India.