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Smackdown to Feature Picture in Picture Commercial Breaks

Posted By Caroline Walsh on 05/16/17


According to Broadcasting and Cable, NBC Universal will be using picture-in-picture commercial breaks to show more Smackdown action. The USA Network occasionally used this feature in the summer of 2016 following the draft. The article adds that the picture-in-picture commercial breaks raised the retention of viewers 13% and the overall rating of the episode by 2%.

This will be the one of the first of many NBC Universal show concepts like this to keep the audience engaged during commercial breaks. The article also featured a list of the following major advertisers for WWE Smackdown Live…

* WWE Network – $742,418
* Taco Bell – $618,033
* Verizon – $583,050
* The Real Cost – $559,728
* NutriSystem – $559,728
* Universal Pictures – $536,406
* Domino’s – $513,084
* GEICO – $443,118
* Burger King – $396,474
* Subway – $396, 474