` WrestlingEpicenter.com - News on why Impact Wrestling's Parent Company Anthem Stopped Fighting the "Broken Universe" Battle WrestlingEpicenter.com - News on why Impact Wrestling's Parent Company Anthem Stopped Fighting the "Broken Universe" Battle
News on why Impact Wrestling's Parent Company Anthem Stopped Fighting the "Broken Universe" Battle

Posted By James Walsh on 02/07/18


Sports Illustrated has more details on Matt Hardy’s victory in the battle for control over the “Broken Universe.” Hardy now controls all the trademarks associated with the “Broken Universe” including “Broken” Matt, Brother Nero, and Vanguard1. He took over ownership of the trademarks at the end of January after a long dispute between him and Anthem/Impact Wrestling.

Anthem’s only comment so far on the resolution of the case has been: “We don’t have anything to add to this story, but we are happy to have resolved this issue and are focused on the future.”

The main reason Anthem ultimately gave up and handed Hardy the rights to the Broken Universe was money — they didn’t want a lengthy legal battle and were concerned that if the courts sided with Hardy, that they could potentially be on the hook for usage of Senor Benjamin, King Maxel, and other characters, and they feared that Hardy might sue Pop TV. Instead of taking these risks, they decided to just transfer the rights to Hardy. They still have a Broken Universe DVD that can be released and added to their Global Wrestling Network.


Anthem’s Vice President, Ed Nordholm, initially listened heavily to Jeff Jarrett, whose advice was at the root of this dispute. Anthem now is letting their talent keep their intellectual property to avoid this situation in the future. Jarrett, of course, did not believe that the Broken Universe would work, which led to Hardy’s departure. Hardy fighting for the rights to the Broken Universe set an important precedent for the Impact locker room.

WWE is giving Hardy a lot of freedom to build his world and characters, but don’t expect him to go back to “Broken” Matt since WWE still prefers to own their own trademarks.