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WWE Live Event Revenue Down Due to Declining Average Attendance

Posted By Caroline Walsh on 02/08/18


WWE announced today in their earnings report that Live Event revenues decreased to $35.2 million from $38.6 million in the prior year quarter primarily due to a 7% decline in average attendance that was partially offset by a 5% increase in the average effective ticket price. Additionally, the timing of seven fewer NXT events contributed to the overall decline in live event revenue as compared to the prior year quarter. Here are some more details…

* There were 101 total events (excluding NXT) in the current quarter, consisting of 68 events in North America and 33 events in international markets, as compared to 103 events in the prior year quarter, consisting of 75 events in North America and 28 in international markets.

* North American live event revenues decreased 5% to $21.7 million from $22.8 million primarily due to the staging of seven fewer events. Partially offsetting this decline was a 4% increase in the average effective ticket price to $54.70.

* International live event revenue decreased 15% to $13.5 million from $15.8 million in the prior year quarter driven by the aforementioned timing of NXT events. The decline in revenue also reflected a 22% decrease in average attendance to approximately 5,200 as a result of changes in the mix of venues and territories, which was partially offset by the staging of five additional events and an 8% increase in average ticket price to $73.83.