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WWE Reportedly Making All PPVs Dual-Branded Starting With Backlash

Posted By Caroline Walsh on 02/13/18


WWE is reportedly set to make all PPV events dual-branded starting with Backlash in May. Wrestling Inc reports that Ticketmaster has sent an email to ticketholders for Backlash announcing that it is now a dual-brand event, with both Smackdown and Raw stars.

In addition, the WrestleVotes Twitter account reports that all PPVs will be dual-branded starting with Backlash and moving forward, citing “repetitive matches” and “so-so ticket sales” as the reason. WrestleVotes has broken stories in the past, such as Neville’s WWE departure. The account notes that weekly TV will remain separated.

WWE has yet to comment on this story.

Starting with the Backlash PPV May 6th, all PPVs going forward will be dual branded. No more RAW or Smackdown exclusive shows. Source states repetitive matchups to fill the card along with so-so ticket sales lead to the decision.

The weekly TV shows will not be effected.
— WrestleVotes (@WrestleVotes) February 13, 2018

To clarify last tweet: the brand split is not ending. RAW & Smackdown will continue to have different rosters. Two separate brands will remain on TV. House shows will remain the same. The only change is for PPVs. Both brands will have matches on each PPV show.
— WrestleVotes (@WrestleVotes) February 13, 2018