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John Cena Featured in New 'Armor All' Ad Campaign

Posted By Caroline Walsh on 04/09/18

John Cena may have had a rough night at last night’s WrestleMania 34 event, but his career outside of WWE is still looking good. It was announced today that he is starring in a new Armor All campaign…

WWE Superstar, actor and car enthusiast John Cena brings his unique style of approachable humor to the new “Fear Nothing” ad campaign for Armor All from Merkley+Partners that looks to shake up the automotive appearance category and energize the brand. Armor All, a leading brand of the Global Auto Care division of diversified consumer products company Spectrum Brands Holdings, has been a category leader for more than 50 years due to continual product innovation and expansion. This new campaign reflects the brand’s focus on innovation by disrupting the car care appearance category status quo, using humor and a global celebrity in John Cena to target a younger demographic. The “Fear Nothing” campaign breaks today with three :30 cable TV and online video spots for their Armor All Original Protectant, Ultra Shine Wash Wipes and new line of Car Air Fresheners. The spots feature Cena and comic sidekick “Hank”, played by actor Justin Dray, with the tag lines “It’s easy to look good” and “It’s easy to smell good”.

Cena had the following to say on the project: “I’ve always been a big car guy, and Armor All has kept them looking good. So when they reached out, it just made sense.”