Posted By James Walsh on 09/16/24


Just prior to the 2024 AEW All Out PPV event, AEW President Tony Khan said the company was “on the 1 yard line at the most important time in our history.” Earlier this month, it was reported that AEW was believed to have a “done deal” with Warner Brothers Discovery for a media rights renewal.

An article by John Ourand at Puck, beneath a paywall, has details about the expected deal. Brandon Thurston of Wrestlenomics.com provided a summary via Twitter/X…

“John Ourand at Puck reports AEW’s new media deal with WBD ‘looks like’ it will be a 4-year deal: 3 years guaranteed with a 1-year option. Ourand says $170M per year “is apparently in the ballpark.” He says AEW will air on TNT, TBS, and TruTV twice per week, as part of a strategy to make TruTV more sports-oriented. The announcement of the deal ‘could come as soon as next week, barring any last-minute changes.’ He says AEW is pitching an additional package to broadcast networks. The report at one point refers to AEW as “second-tier wrestling”, though, Ourand writes that the deal ‘marks a clear success for AEW’.

“Notably, no mention of content for the Max streaming service, for whatever it’s worth. I’ve estimated AEW’s current deal with WBD is somewhere around $70M annually. This certainly sounds like more content, which would complicate a straightforward % increase comparison.”