Posted By James Walsh on 04/12/24


What are you gonna do when Hulkamania runs wild on you in New York City?

This week, Fanatics Events, the company who handled WWE merchandise and produced WWE World over WrestleMania XL Week in Philadelphia, PA., issued a press release for their first flagship event, Fanatics Fest NYC, for this August.

Scheduled for the event is WWE legend Hulk Hogan, as well as other high-profile sports stars such as Tom Brady, Kevin Durant, Peyton and Eli Manning, Sabrina Ionescu and Derek Jeter.

Check out the official announcement with all of the details below.

Fanatics Events Announces Inaugural Fanatics Fest NYC: A Three-Day Summer Festival Supersizing Sports, Culture and Collector Fandom
Preeminent Leagues, Brands, and Superstars, including Tom Brady, Kevin Durant, Peyton and Eli Manning, Sabrina Ionescu, Derek Jeter, Hulk Hogan and more, come together for a first-of-its-kind fan experience

Event to be held at New York City’s Javits Center from August 16-18

NEW YORK–(BUSINESS WIRE)–Today, Fanatics Events, the live and special event division of digital sports platform Fanatics, announced details for its first flagship event, Fanatics Fest NYC. Sitting at the nexus of sports fandom, culture and collecting, Fanatics Fest NYC will bring together fans across all sports to celebrate their passions under one roof at New York City’s Javits Center from Aug. 16 – 18. The multi-day event will be laced with interactive features, multiple stages and theaters, exclusive merchandise, products drops, major announcements, live podcasts and more to celebrate and elevate modern sports fandom in all its forms.

Tickets are now on sale at www.fanaticsfest.com with prices ranging between $20 and $400. General Admission Adult tickets will be $50 for each day.

The event will host many of the biggest names in sports and culture, including seven-time Super Bowl Champion Tom Brady; two-time NBA Champion Kevin Durant, alongside his sports, media and entertainment brand, Boardroom; NFL Hall of Fame quarterback Peyton Manning; two-time Super Bowl MVP Eli Manning; Baseball Hall of Famer Derek Jeter; WNBA superstar Sabrina Ionescu; WWE Legend Hulk Hogan; serial entrepreneur Gary Vaynerchuk; and more. Fanatics Fest NYC will be highlighted by a 2,500-seat main stage that will serve as a backdrop for a range of bespoke content throughout the weekend. The stage will complement a more than 400,000 square foot show floor with activations featuring many preeminent leagues, teams and brands, such as the NFL, NBA, WNBA, MLB, NHL, MLS, UFC, WWE, Fanatics, Topps, Mitchell & Ness, Lids, PWCC, Fanatics Sportsbook and Professional Sports Authenticator (PSA), with many more to be added.

Among the additional activities on-site, attendees can expect an all-day “trading pit” for card collectors of all ages – which features “Collecting 101” content for novice collectors – as well as a museum display of some of the world’s rarest cards and sports memorabilia. Additional fan engagements include live-streamed collectibles “breaks” through the Fanatics Live platform, a retail superstore offering a significant assortment of products across hundreds of teams and leagues, exclusive apparel collaborations with top brands, athlete meet and greets, exclusive Topps trading card drops and more. “Sports fans deserve a place to gather, celebrate their passions and foster new ones, and Fanatics Fest NYC aims to do just that,” said Lance Fensterman, CEO of Fanatics Events. “Unlike any other events in the world of sports fandom, Fanatics Fest NYC will reside at the intersection of sports, culture, entertainment and collecting, and we couldn’t be more excited to welcome fans into part of what will become a yearlong calendar of premium live experiences.”

Fensterman, who joined Fanatics Events at its inception in July 2023, brings nearly two decades of experience building the world’s premier live and digital pop culture events including New York Comic Con, Complex Con, and Star Wars Celebration. Fanatics Events – which counts the Endeavor-owned global sports, events and representation company IMG as a minority partner – just wrapped the successful operation of its first large-scale activation, WWE World at WrestleMania, a five-day festival which took place from April 4-8 in Philadelphia and became the highest-grossing and most-attended fan event in WWE history.

Fanatics Events will release details on additional in-market fan and collector events later this year.