Posted By James Walsh on 11/05/25


WWE reported $402.1 million in total revenue for the third quarter in 2025, including a $31.4 million increase in live events and hospitality revenue. During the TKO 2025 Q3 financial call, WWE President Nick Khan was asked whether the growth was driven more by ticket pricing or event capacity. Here was Khan’s response…

“It’s both. Capacity continues to be very high. We’ve increased prices appropriately with the marketplace. That’s for the PLEs, Raw, SmackDown, Saturday Night’s Main Event, and every other ticketed program that WWE has. We remain bullish on it. A couple of years ago when TKO was put up, one of the first things we collectively did was reduce the non-televised live events, which created more scarcity in the marketplace for our televised events and our continued international expansion only furthered that. In January, you’ll see us on a European tour for Raw and SmackDown, leading into Royal Rumble in Saudi Arabia. Tickets already on fire for that event and it creates more scarcity in the United States, which is a good thing in terms of our overall gauge.” (quote courtesy of Jeremy Lambert)